AbbVie: Movimientos Orquestales

Designed for the pharmaceutical company AbbVie, a branch from Abbott. They needed to create an internal marketing campaign to create a more friendly and joyful work environment.

The concept proposed was “Orchestra”. Giving every employee the role of a musician whose sole responsibility is to play in perfect harmony with each other to reach that dreamt symphony.

Designed for the pharmaceutical company AbbVie, a branch from Abbott. They needed to create an internal marketing campaign to create a more friendly and joyful work environment.

The concept proposed was “Orchestra”. Giving every employee the role of a musician whose sole responsibility is to play in perfect harmony with each other to reach that dreamt symphony.

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