Cherry Massia:
The Rise 

Cherry Massia:
The Rise

Cherry Massia:
The Rise

Cherry Massia:
The Rise

This was commissioned by Cherry Massia for her novel collection for Samsung EGO platform at MBFWM 2018.

The collection was inspired in Sisyphus’ Myth, the never-ending cycle.

Designed for the pharmaceutical company AbbVie, a second brand from the giant Abbott.

They need to create an internal marketing campaign which aims workers to be careful with the workspace in order to create a more friendly and joyful environment. The concept I proposed was “Orchestra”. As every worker is a musician who has to play in perfect harmony with each other to reach that dreamt symphony.

Designed for the pharmaceutical company AbbVie, a second brand from the giant Abbott.

They need to create an internal marketing campaign which aims workers to be careful with the workspace in order to create a more friendly and joyful environment. The concept I proposed was “Orchestra”. As every worker is a musician who has to play in perfect harmony with each other to reach that dreamt symphony.

©Rafa Yuste 2018                                                                                                                                                               

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©Rafa Yuste 2018                                                                                                                 

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©Rafa Yuste 2018                                                                                                     

hello@rafayuste.com                       

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Behance

©Rafa Yuste 2018                                                                                                                                                              hello@rafayuste.com                    

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